Gisou is a skincare brand that makes honey infused products like hair oil, lip balms and parfums. The company is owned by Negin Marsahli and her family. She is an Amsterdam based influencer and comes from a family of beekeepers in Iran.
Her love for her fathers work (beekeeping) and her mothers passion (hairdresser) led to the beautiful company of Gisou.
MISSION
At Gisou, it is our mission to raise awareness for the importance of the bees for the ecosystem, as well as inspiring young people to explore the crucial craft of beekeeping. We aim to highlight and encourage a new generation of female beekeepers who are largely underrepresented.
& VISION
We aim to expand the Gisou Bees Project globally in order to raiseawareness for urban beekeeping initiatives, as well as the welfare of beesoverall.
VALUES
- Sustainability
- Bee welfare
- Transparency
BRAND ELEMENTS
Gisou has done a lot of campaigns, in the Netherlands as well as international. Every year around Christmas they have a pop-up shop in Amsterdam, which is called ‘The Gisou Holiday Season’ where they sell Christmas presents. Not only do they sell their signature skin and hair care, around this time of year they also sell: puzzels, sweaters, mugs and more. This pop-up first appeared in 2020 on the Leidsegracht in Amsterdam. Gisou organizes pop-up stores in various cities worldwide to connect with its local customer base. Each Gisou pop-up store draws inspiration from the unique culture of the hosting city, creating an authentic Gisou ‘takeover’ experience. Later, they also did Holiday Season pop-up stores in cities as Paris and London.
Pop-up shops in:
- Amsterdam (Leidsegracht)
- Paris
- London
CAMPAIGNS
LA’s Bee Season
Besides their pop-up, Gisou also launched some campaigns in the last few years. They took their brand to the United States, by introducing their brand through a bee season truck. The truck was located in LA, where costumers can customize their lip oil, when spending $50,- on Gisou products at Sephora.
Galaries Lafayette
An other campaign took place in 2019. Gisou and Galaries Lafayette Champs-Elysees celebrated the launch of the Gisou Propolis infused primer. To celebrate the exclusive launch Gisou came to Galaries Lafayette on July 4-6 to highlight the urban beekeeping culture through a co-branded pop-up experience. The aim was to raise awareness and support local honey bee populations in France.
Take out & Refill
In September of ’19 Gisou opened its doors of it’s pop-up shop in New York City. Here they hosted a VIP event and public meet and greet.
BRAND DESIGN
Bee leaning course: Gisou offers her costumers a bee learning course where you can learn everything about bee-keeping. With this course you can get a certificate that you can share on social media. Gisou wants its costumers to be more engaged with their background story and raise awareness for the honey bees
Packaging
The packaging of Gisou’s products are almost all see-through, gold and with pink accents. Their older products always were white and pink, but with their more recent products they changed it to gold
Website and email marketing
Social Media
Gisou performs a lot of her marketing through social media. On platforms like Instagram, TikTok and YouTube they have gained lots of followers over the past year.
Gisou on Instagram: 818.000 followers
Gisou on Tiktok: 508,4 K followers
6,6 million likes
ELEMENTS
