Innovative Engagement Strategies in the Modern Frozen Fruit Market: Exploring Gamified Incentives
Introduction: The Convergence of Food Retail and Interactive Consumer Experiences The global frozen fruit industry has experienced significant growth over the last decade, driven by increasing consumer preference for convenient, health-conscious options. However, as markets mature and consumer choices expand, brands are seeking novel ways to differentiate themselves. One emerging trend involves incorporating gamified incentives—borrowing […]
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